Joey Daniel


    A Singapore based graphic designer/art director. Working across visual identities and art direction... read more
    [2026]

    Bio
    Experimental

    Instagram
    gd.joeydaniel@gmail.com

    open to work


    Plugs:
    ...


    Selected works: Luckin Singapore | Mandarin Gallery | Petto | Kazuto Singapore Fan Meet | Pet Space Singapore | Aunty Gerry

    Petto

    [2025]

    Branding for Petto, an adorable pet photography studio.
    Brand Design
    Content Design     Collaborators:
    DANAMIC    With the visual direction already in place, our task was to craft a cohesive brand identity that would integrate seamlessly into Petto’s world. The identity needed to feel playful yet grounded, something that reflected the studio’s curated sets and energy.

    Drawing inspiration from camping culture and classic outdoor graphics, the identity features a playful visual language that feels both nostalgic and fresh. Think scout badges and camping flags, designed to evoke a sense of adventure and companionship.

    The result is a brand system that brings warmth and structure to Petto’s themed backdrops.

     

    If you like what you see, hit me up at gd.joeydaniel@gmail.com

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