A Singapore based graphic designer/art director. Working across visual identities and art direction... read more
[2026]
Bio
Experimental
Instagram
gd.joeydaniel@gmail.com open to work
Plugs:
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Aunty Gerry
[2021]
Brand design for Aunty Gerry as she introduces Eurasian cuisine through a relatable, homegrown voice.
Brand Design
Content Design
Art Direction
We were tasked to produce a brand identity that reflected Aunty Gerry’s Eurasian heritage and motherly personality, along with content focused on social media.
Her visual identity references traditional clothing, heritage landmarks, and Eurasian dishes. Graphics and content were created to drive interest and engagement on social platforms, helping build brand awareness and audience support.